KIA's new identity didn't arrive as a switch. It arrived as a country-wide transformation — and we ran it as one moving piece.
Scope of work
Logo Launch
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Digital
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Campaign
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Production
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TVC
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Timeline
2021
Brand
Kia Türkiye
To carry the new identity into culture, we built a two-film TV series with Anadolu Efes basketball players — three athletes, three KIA models, one idea: the right lineup wins. We owned the films end to end, from concept and script to production.
This was the rebrand learning to speak — loud, on the biggest screen.
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We brought together a Turkish rap artist and one of the country's leading graffiti artists for a piece that went beyond a single wall. An interview, a live workshop, and a full-scale graffiti rendering of the new Stonic - painted across a wall in Fenerbahçe, Istanbul - turned the rebrand into something people could watch, learn from, and stand in front of.
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WE DIDN'T STOP AT SCREENS AND WALLS.
We built and drove the black friday campaign ourselves — media, landing page, drop mechanics, all of it. Forty KIA Stonic units went live in a single Black Friday drop on Hepsiburada. The listing sold out in seven minutes flat.
WE TOOK IT TO THE MARKET.
No dealership queue, no waiting room — just a page, a price, and a country that was ready. It's the same identity the whole rollout was built to prove: when the promise is right, people don't hesitate.