Citroen's Jumper Karavan didn't need another ad. It needed proof it could survive outdoors. We built that proof - and put it in front of the people who'd actually test it.
Scope of work
Campaign
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Production
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Infleuncer Marketing
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Experiential
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Timeline
2022
Brand
Citroen
We didn't shoot an ad for a van. We built one. Citroen's commercial Jumper was converted into a working camper - real comfort, real build, ready to actually live in. Then we put it in front of the people who'd know: seeding it to 15+ nature and adventure-focused influencers, and exhibiting the vehicle at outdoor and travel events across the country.
This wasn't a campaign that talked about outdoor life. It lived in it - and the category noticed.
1ST / CATEGORY-FIRST AWARD, OUTDOOR AWARDS
The campaign didn't just sell a van. Converted into a working camper and placed with 15+ nature and adventure creators, it won its category outright at the Outdoor Awards - recognition for an idea that got out of the studio and into the wild.